Niche Acquired by Twitter for $30M

Twitter bought Niche for about $30 million. The deal will let Twitter link advertisers directly to people who understand how to make content go viral on Vine, Twitter’s six-second video-streaming service, and Google Inc.’s YouTube, which also hosts video creators that with Niche.

@joechin

Congrats to Niche (SourcePad client), who had a great 1st half, being acquired by Twitter for a cool $30 million.

Sweigh Article

@joechin

CPXi acquires Sweigh

Digital media holding company CPXi has acquired New York-based Sweigh, Inc. whose digital opinion measurement technology is transforming how audiences interact with content