Time, Inc. has acquired Seattle-based Cozi, the makers of a popular family organizer utility for web and mobile.

Twitter bought Niche for about $30 million. The deal will let Twitter link advertisers directly to people who understand how to make content go viral on Vine, Twitter’s six-second video-streaming service, and Google Inc.’s YouTube, which also hosts video creators that with with Niche.

Digital media holding company CPXi has acquired New York-based Sweigh, Inc. whose digital opinion measurement technology is transforming how audiences interact with content